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Twitter’s Shop Module Is Big News for B2C Marketing

Twitter’s Shop Module Is Big News for B2C Marketing

by [email protected] | Aug 9, 2021 | Uncategorized

Twitter has launched a pilot of “Shop Modules,” a feature that allows businesses to showcase a selection of their best-selling products at the top of their profile. For merchants, Shop Module could offer a new way to convert browsers into sales, if the feature makes...
Google Delayed Its Third-Party Cookie Ban. What That Means for Businesses

Google Delayed Its Third-Party Cookie Ban. What That Means for Businesses

by [email protected] | Aug 6, 2021 | Uncategorized

Google has announced that it will delay implementation of their third-party cookie ban for its Chrome browser. The move follows up a January 2020 announcement, in which Google stated that it would no longer allow third-party cookies on Chrome by the end of 2022. Now,...
New Feature Makes Firefox a Strong Choice for Data Privacy

New Feature Makes Firefox a Strong Choice for Data Privacy

by [email protected] | Mar 3, 2021 | Uncategorized

Firefox has launched a new feature that aims to better protect users’ data privacy. Total Cookie Protection is an add-on for their Enhanced Tracking Protection mode included in the latest update to the browser, Firefox 86.  The company has been increasingly...
How to Prepare for the Google Page Experience Algorithm Update

How to Prepare for the Google Page Experience Algorithm Update

by [email protected] | Feb 24, 2021 | Uncategorized

Back in November, Google announced an upcoming Google Page Experience algorithm update that will soon change the way the search engine determines rankings. Starting in May, page experience will factor into how prominently your business is displayed. It’s the latest in...
The CPRA Will Change Your Business’s Digital Marketing.

The CPRA Will Change Your Business’s Digital Marketing.

by [email protected] | Dec 30, 2020 | Uncategorized

California’s Proposition 24 garnered enough support from voters to pass. That means the Consumer Privacy Rights Act (CPRA) will take effect, and there are major ramifications for businesses and the way they conduct digital marketing.  The CPRA won’t actually...
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