THE LATEST
The Difference Between Smart Mode and Expert Mode On Google Ads
Smart Mode and Expert Mode are the two options you have when using Google Ads. The mode you decide to go with can have...
The Latest WordPress Update Can Help You Upgrade Your Site
The new Wordpress update is out, and it’s got some features that improve ease of use and aesthetics. Users should take advantage. This version of Wordpress makes it easy to create a clean, attractive site.
Safe Browsing is No Longer a Factor for Google Rankings
If your business’s website has been a victim of hijacking that’s caused Google Safe Browsing to flag it as unsafe for...
Twitter’s Shop Module Is Big News for B2C Marketing
Twitter has launched a pilot of “Shop Modules,” a feature that allows businesses to showcase a selection of their...
Google Delayed Its Third-Party Cookie Ban. What That Means for Businesses
Google has announced that it will delay implementation of their third-party cookie ban for its Chrome browser. The...
New Feature Makes Firefox a Strong Choice for Data Privacy
Firefox has launched a new feature that aims to better protect users’ data privacy. Total Cookie Protection is an...
How to Prepare for the Google Page Experience Algorithm Update
Back in November, Google announced an upcoming Google Page Experience algorithm update that will soon change the way...
The CPRA Will Change Your Business’s Digital Marketing.
California’s Proposition 24 garnered enough support from voters to pass. That means the Consumer Privacy Rights Act...
Don’t Panic if the Google Algorithm Update Affects Your Rankings
If you’ve noticed some changes in your website’s rankings, traffic, or visibility, that’s because Google has started...
Shipping Cost and Speed Expectations Have Changed Because of COVID: What That Means for Small Businesses
E-commerce customers are more forgiving now than in previous years. But they still have expectations for issues like...
Data Privacy Could Become Easier Thanks to Global Privacy Control Group
A new initiative is hoping to simplify the process by which internet users can complete data privacy requests. The...
Amazon Wants to Be a Pharmacy. Here’s Why Small Drugstores Should be Concerned.
Amazon has announced the creation of Amazon Pharmacy, a new service that allows customers to order doctor-prescribed...
Display Advertising on Amazon Just Got Better
Amazon just announced a new level of customization for their Sponsored Display ads, and it's a definite value-add for...
You Should Look Into the New Facebook App. But Don’t Become Dependent on Facebook Marketing
Facebook announced a new app that aims to streamline communication between small businesses and their customers....
Google’s New Feature Can Help You Keep Your Holiday Advertising Competitive
Online advertising is going to be crucial for small businesses this holiday season. With COVID-19 changing the way...
Watch Out For Phishing Scams from the “SBA”
If you run a small business that’s been in contact with the U.S. Small Business Administration, you should be aware of...
Work from Home Has Exposed Businesses to New Data Breach Threats. It’s Not Too Late to Become More Secure.
According to a recent report from Malwarebytes, one in five companies said they experienced a data breach as a result...
Amazon Is Testing Rounded, High-Contrast Buttons. That’s a big deal for UX design.
Amazon quietly made changes to their product and checkout page UX on Thursday morning, rounding the usually...
Your Company’s Data Could Be At Risk If You Aren’t Using A Privacy Browser
Browsers track your data — that shouldn’t be a surprise. But data tracking presents risks to your business that you may not have considered closely enough.
Will Slack Connect Change How Your Business Conducts B2B?
Slack’s new feature is intended to be a more secure, convenient alternative to email, with the ability to send messages and files.
Google’s New Ad Listings Feature Is a Sales Booster. And It’s Free.
Google is making some big changes to its organic search listings, and retailers will be able to take advantage. The company announced it will soon let businesses run free retail ads on its main search page.
“Free” Image Services May Have Copyrighted Content
Photos hosted on the websites of many small businesses may be illegal — even if acquired from popular image sites including Unsplash, Pixabay, or Pexels.